In a world where data has become the cornerstone of strategic decision-making, Wine Services stands at the forefront of market intelligence for the wine and spirits industry. As the company expands its global reach, the United States emerges as a key focus—a complex yet highly lucrative market where distribution, pricing and branding dynamics can make or break a brand’s trajectory. In this landscape, competitive intelligence isn’t just helpful; it’s essential.
Why Competitive Intelligence is critical in the U.S. market
The U.S. wine and spirits industry is unlike any other. Its distribution operates on a three-tier system, regulations vary from state to state and the competitive pressure is relentless. In this fragmented and fast-moving environment, brands need more than instinct—they need data they can trust.
Understanding who is selling what, where, at what price and under which conditions allows producers to make smarter, faster and more profitable decisions. Whether you’re trying to enter a new state, optimize pricing or outmaneuver a competitor, competitive intelligence gives you the edge.
From raw data to strategic value
Competitive intelligence involves more than data collection—it’s about transforming raw figures into actionable insights. For wine and spirits producers, this means understanding their visibility in high-end restaurants, boutique wine shops and e-commerce platforms. It means comparing price points against competitors, identifying white space opportunities, and monitoring brand presence in real time.
Wine Services delivers all of this through a unique combination of fieldwork, proprietary tech and expert analysis. With over 10 million data points processed annually across 90 cities in 33 countries, it is the largest wine distribution database in the world.
Core missions in the U.S. market
Wine Services’ approach in the U.S. includes several key pillars:
- Distribution mapping: Identifying where your brand is (and isn’t) present, from restaurants to retail to digital platforms.
- Price benchmarking: Understanding how your
SKUsare positioned relative to competitors across different markets. - Account targeting: Highlighting high-potential
venues, regions, or channelsfor expansion. - SaaS platform access: Enabling real-time visualization and strategic oversight from a single, user-friendly dashboard.
This kind of intelligence empowers global brands like Château Margaux, Sassicaia, Harlan Estate, Pernod Ricard and Dom Pérignon to refine their strategies and strengthen their market presence.
Innovations that deliver a competitive edge
To further accelerate its capabilities in the U.S., Wine Services has rolled out two major innovations:
- AI-powered OCR, paired with ChatGPT, automates wine list analysis and drastically reduces processing time.
- FLOW, a real-time wine list monitoring feature, already live in over 10 markets
These tools allow clients to monitor changes as they happen—crucial in a market as reactive and diverse as the U.S.
Intelligence for the spirits sector
In 2025, Wine Services is extending its solutions to spirits brands with a dedicated offer. This includes mapping presence in nightclubs, energy bars, premium retail and online channels—key segments for high-end spirits. A pilot study conducted for Pernod Ricard across Asia demonstrated the value of this service and the U.S. roll-out is well underway.
The offering includes detailed annual reports, real-time dashboards and tailored market studies—everything a brand needs to move with confidence.
Final Thoughts
In today’s U.S. wine and spirits market, competitive intelligence is not a luxury—it’s a necessity. Wine Services provides the depth, precision and tools that producers need to navigate this challenging environment and seize every opportunity.
For brands ready to grow smarter, faster and stronger in the U.S., Wine Services is the strategic partner that transforms data into success.
