Wine Services enables you to target and select the largest and most prestigious points of sale on the wine market, based on rigorous criteria relevant to the wine distribution sector.
Selection of points of sale by quality criteria (On-Trade)
To maximize your brand’s visibility in the competitive world of wine distribution, it’s crucial to target the most prestigious and strategic points of sale. This preferably includes fine dining, but also wine bars, trendy restaurants and rooftops.
By targeting these locations, you ensure a presence in environments where consumers are most likely to seek out and appreciate high-quality wines:
- Michelin-starred restaurants: Michelin-starred restaurants are fine dining establishments where customers expect to find wines of exceptional quality. By placing your wine in these establishments, you associate your brand with excellence and international recognition, enhancing your wine distribution reach.
- Prestigious wine bars and trendy restaurants: By targeting wine bars and trendy restaurants, you reach a trendy clientele open to the discovery of new quality wines. This approach is vital for expanding your wine distribution network in modern settings
- Expensive restaurant chains: Chains like The Palm and Mortons, as well as groups like Moma, Paris Society, Coya and many others, are ideal for increasing your brand’s visibility.
- Top chef restaurants: Placing your wines in the establishments of renowned chefs such as Yannick Alléno, Robuchon, Ducasse and Darroze reinforces your brand’s image of quality and prestige.
Selection process for effective wine distribution:
- Updated reference lists of Michelin-starred restaurants, Wine Spectator Awards, and World’s Best to target haute gastronomie establishments.
- Specialist wine sites such as Star Wine List, Falstaff, and Wine List of the Year (especially for Asian markets), help us identify establishments renowned for their wine lists.
- Gastronomic and travel magazines such as Jeune Restaurateurs, Vogue, Forbes, Condé Nast Traveler, and Relais & Châteaux, as well as websites listing the best restaurants and luxury hotels (Grandes Tables du Monde, OAD, TripAdvisor) provide essential information.
- Importer sites: For certain markets, particularly in the USA, we explore the sites of importers such as Kobrand. Sometimes, customers also share their lists of restaurants where they have placed their products and create additional data.
- Search via LinkedIn and Instagram: Using LinkedIn to search for sommeliers in a specific market allows you to discover new restaurants. Instagram is also useful for following accounts of restaurants, cavistes, and wine lovers.
- Google Maps search: As a last resort, Google Maps can be used to identify restaurants by filtering by price category ($$$ and $$$$). We evaluate potential establishments by reviewing photos, website, Instagram account, and reviews.
Selection of points of sale by quality criteria (Off-Trade)
Visibility in the “off-trade” sector includes wine merchants and specialist points of sale. How are these points of sale selected?
- Specialized magazines: We consult specialized magazines such as Falstaff, which offers rankings of wine merchants and vineyards.
- Importers’ websites such as Kobrand will enable us to easily identify potential points of sale.
- Local contacts and validation: Depending on the market, we use our local contacts to validate and enrich your panel of points of sale. Customers can also send us lists of points of sale where they have already placed their bottles.
- Web search : The world of the web is a resourceful tool. We do Google searches using terms like “best wine shop + market name” or “new wine shop” to find relevant blogs or articles. We also take advantage of Instagram and LinkedIn, which showcase a wide range of wine shops. Finally, Google Maps can help us identify wine shops and assess their potential by examining photos, the website and customer reviews.
Selection of points of sale by “number of wines listed”
To develop your brand’s visibility, it’s essential to target points of sale with a rich and varied wine list.
- Wine list analysis: Wine Services probes the wine lists of establishments to identify those offering a large number of wines. The richer and more varied the list, the more prestigious it is considered to be. By placing your wine on these lists, you benefit from increased exposure among a carefully chosen selection of wines.
- Prestige on the wine list: The presence of a large number of wines on a wine list not only indicates attention to the diversity and quality of the wines on offer, but also to a demanding and knowledgeable clientele, ideal for discovering and appreciating your wine.
Using these selection criteria, Wine Services selects the right locations to increase your brand’s visibility and impact in the wine market. This enables you to target the points of sale that best align with your brand strategy, guaranteeing a presence in locations frequented by your target clientele and appreciated for their quality.
This structured approach, based on objective criteria, ensures that your brand is optimally promoted, reinforcing its recognition and sustainability in the wine distribution sector.
