The facts
Your worldwide media watch
In the dynamic and demanding wines and spirits sector, keeping on top of what’s happening is not just crucial, it’s often a real challenge. This is where Wine Services makes its mark, with one of its revolutionary tools: worldwide, personalized media watch, along with tasting notes compared to your competitors, thanks to the Wine eXpert Rating.
The sector’s professionals face significant obstacles, between the wide range of media channels, rapidly changing trends and the need to manage a quantity of information that is often just too much.
And that’s not to mention the need to manage online opinions and comments, the rigorous monitoring of regulations which are constantly changing, the analysis of unstructured data and the challenges created by the globalization of the market.
Every day, media watch becomes an increasingly complex task, as does monitoring tasting notes around the world, demanding not just time but also in-depth expertise.
The solution
We provide global monitoring of digital media and the written press on a worldwide scale, providing you with complete and relevant coverage.
1. Monitoring of worldwide websites and digital blogs by our technological tools + partnership with the most relevant written press watch editors in each country.
2. Automatic return of articles which mention keywords specific to each of our customers.
3. Manual selection by our experts to eliminate any contamination and unnecessary duplicates and to only keep articles with high added value.
4. Monitoring of tasting notes by our team and introduction of the Wine eXpert Rating (WXR), an average score from 21 well-known tasters (Yves Beck, Jane Anson, Adrian Van Velsen, Alexandre Ma, to name just a few.)
Discover our offers*
Your subscription gives you access to our continuous market intelligence platform and daily reports.
*The prices shown are the prices for a 2-year subscription. For all 3-year contracts, a -10% reduction applies for the 3 years. For all 1-year contracts, a +5% increase applies.
Our additional offers
Mapping your distribution
Controlling your customer prices
Analysis of your representatives’ sales
Personalized advice and studies
Why should you choose Wine Services for your media watch?
When you choose Wine Services for your media watch, you are opting for an all-inclusive solution that will let you stay at the very top of your sector.
Our user-friendly platform provides you with personalized information, saving you time and resources, while giving you a complete, detailed view of your media environment. You’ll only see the information you need the most from your media watch:
• Carried out by our press team which hand-picks articles using different tools, scanning the whole web, blogs and paper magazines from the international press.
• Authorized by the Centre Français d’exploitation du droit de copie (CFC – French Copyright Center) with whom we have signed a contract and to whom we pay a license fee.
• Directly accessible and usable in your customer area (read on the website, print out a PDF, link to sources, unlimited archiving and publication and sharing on social media).
Why invest in global media monitoring targeted at your own brand?
Tracking mentions of your brand around the world – whether they appear in specialized articles, blogs or social network posts – is essential for measuring your brand awareness.
Media monitoring allows you to :
- Identify articles promoting your products or expertise.
- React quickly to any negative or incorrect mentions.
- Highlight positive mentions in your communications, reinforcing your brand’s credibility and visibility.
Information from the press and digital media, combined with trend analysis, gives you a global and precise view of the impact of your actions on the market.
In the wine and spirits sector, expert reviews and ratings play a key role in positioning your brand. Regular monitoring of tasting evaluations enables you to :
- Quickly identify tastings that have highlighted your products.
- Capitalize on high scores to reinforce the premium perception of your brand.
- Identify areas for improvement when reviews highlight weak points.
This invaluable data contributes directly to the development of an adapted and effective communication strategy.
The digital age amplifies the speed with which a brand can be highlighted – positively or negatively. Proactive media monitoring helps you detect any mention of your brand and react strategically:
- A glowing article or influential publication can be integrated into your marketing campaigns.
- A negative review or misinformation can be quickly corrected to limit the impact on your reputation.
By monitoring your mentions on all channels – traditional press, blogs, social networks and specialized platforms – you keep control of your brand’s international image.
How can you set up an effective media watch for your own brand?
Modern technologies enable effective monitoring of mentions in the press and digital media. Solutions such as Meltwater, Brandwatch and Google Alerts offer real-time data. However, for in-depth analysis tailored to the wine and spirits sector, specialized tools such as those offered by Wine Services are essential.
Wine Services allows you to go beyond simple monitoring:
- Analysis of mentions in the print and digital press.
- Monitoring of tasters, critics and tasting notes.
- Monitoring of major industry news: trends, assessment of competitive positioning and key data.
Collecting data is one thing, interpreting it is quite another. Working with media monitoring experts like Wine Services guarantees accurate, relevant analysis. These specialists can help you :
- Understand market dynamics.
- Define concrete actions based on collected data.
- Adjust your marketing strategy to maximize your impact.
Effective monitoring requires constant follow-up. With real-time monitoring and daily reports, you get an up-to-date overview of mentions of your brand. This regular monitoring helps you to:
- Identify strategic opportunities in real time.
- React quickly to critical situations.
- Proactively adapt your strategy.
Conclusion: make media monitoring a lever for your brand
Adopting a global media monitoring strategy enables you to track your mentions in the press and digital media, analyze tasters’ evaluations, and effectively protect your reputation. With Wine Services, you benefit from tailor-made support, integrating the best technologies and expertise in the sector.
Leave nothing to chance. Contact us today for a personalized demonstration and discover how Wine Services can transform your data into real performance drivers!
FAQ
Media monitoringinvolves monitoring and analyzing information published in the media to detect opportunities, anticipatetrends and manage a brand’s reputation.
The wine and spirits sectoris highly competitive and constantly evolving. Media monitoring helps you stay abreast of trends, keep an eye on competitors and protect your reputation.
Solutions such as Meltwater, Brandwatch or Google Alerts offer interesting functionalities. For more specialized, sector-specific analysis, Wine Services offers tailor-made tools that also include tasting note tracking.
Wine Services offers a comprehensive platform for monitoring your media mentions, analyzing tasting notes and competitive data, and optimizing your marketing strategy. Contact us for a personalized demonstration!