The facts
Controlling your customer prices
In the world of wine, where competition is fierce and markets fluctuate, having a clear vision over your pricing position and that of your competitors is crucial.
This is where Wine Services comes in with one of its revolutionary tools: price analysis, designed to give you perfect control over your pricing strategy.
Navigating through the different markets and distribution channels without losing sight of consistency for your prices is a constant challenge for everyone involved in the wine-producing sector.
Variations may confuse customers and create inconsistency for your brand. This is why it is important to have a solution which enables precise analysis and price comparison.
The solution
Our tool enables you to not just compare your prices on different markets and distribution channels, it also lets you compare them with your competitors’.
Whether you’re promoting a specific vintage for the catering sector or for online sales, our tool provides you with a clear and detailed view. It also gives you low price alerts, if your prices are not being respected.
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Your subscription gives you access to our continuous market intelligence platform, daily reports, market books and annual reports.
*The prices shown are the prices for a 2-year subscription. For all 3-year contracts, a -10% reduction applies for the 3 years. For all 1-year contracts, a +5% increase applies. Price for monitoring one brand and 5 competitors.
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Controlling the prices of your wines: an essential strategy for optimizing your sales
In an industrywherecompetitionisfierce and consumer expectations are constantlyevolving, controlling the prices of yourwinesis essential to ensure the profitability of yourproducts and enhance the value of your brand. Wine Services supports you in thisstrategicapproach, providingyouwithtools and precise data to adjustyourprices to the market.
Why is price control essential for your wines?
Setting and monitoring prices across all distribution channels – both local and international – is a crucial strategic element. The price of your wines must be consistent while adapting to the specificities of each market. This includes:
- Monitoring the prices charged in the various distribution channels (direct sales, e-commerce, supermarkets, wine shops).
- Understanding price differences by country and region.
- Evaluating seasonal or promotional variations.
Wine Services provides you with reliable, up-to-date data to enable you to maintain precise control over your prices.
Inconsistencies in your pricing – such as a price that’s too low on a given circuit – can quickly devalue your brand. By tracking the prices of your wines around the world, you can:
- Quickly identify distributors or markets that don’t respect your pricing policy.
- Preserve the brand image and perceived quality of your products.
- Maintain a uniform strategy across all your distribution channels.
How can you control your wine prices with Wine Services?
To help you stay in control, Wine Services offers a global price monitoring system. This includes:
- Price data collection across all distribution channels and regions.
- Price comparison by channel (online, offline, premium distribution).
- Variance analysis to identify anomalies and opportunities.
These data enable you to effectively regulate your prices in real time.
Wine Services offers automatic alerts to warn you if your prices are out of line or too low. These tools enable you to:
- Quickly identify problems and correct them before they damage your brand.
- Maintain a consistent pricing strategy across all your markets.
- Optimize profitability while reinforcing the perceived value of your products.
By combining precise monitoring and in-depth analysis, Wine Services helps you make pricing decisions that are adapted to market trends and consumer expectations. You benefit from a complete vision of your pricing performance.
Why use Wine Services to control your wine prices?
With over 10 years of expertise in the wine sector, Wine Services offers you a tailor-made approach to optimizing your wine prices. Our solutions include :
- Customized studies of your target markets.
- Strategic support to adjust your prices in line with market trends.
- Innovative tools to monitor your competitive positioning and ensure global consistency.
Entrust the control of yourwineprices to expertsand maximize the value of your brand.
FAQ: everything you need to know about price monitoring for your wines
Price monitoringensures the consistency and profitability of yourpricingstrategy, whilepreservingyour brand image.
Weofferglobal price monitoring tools, withautomaticalerts and regular reports to trackprice trends.
By quickly identifying anomalies with our tools, you can act effectively to correct the situation and maintain a consistent strategy.
Yes, we operate in international markets and adapt our recommendations to local conditions.
Would you like to control your wine prices and strengthen your positioning? Contact Wine Services now for a personalized consultation!