How can you improve the effectiveness of your visits and events on the markets?

Market visits are the most important moments with your agents and distributors. However, your time is often very limited and you want to make the most of your visits as possible. This means getting the balance right between thanking loyal points of sale and talking to the ones that aren’t referencing you yet.

Comment améliorer l'efficacité de vos visites et évènements sur les marchés ?

Problem

Most often, the difficulty is being sure that your distributor/agent selects a variety of sommeliers and wine merchants rather than just the ones with whom they have a relationship. It is also hard for the distributor/agent to make contact locally with certain points of sale that they don’t know.

Solution

Thanks to the Wine Services platform, not only can you help your importer select your events for you when visiting markets, your loyal points of sale and the points of sale you need to win over, but you can also get directly in contact with the accounts that are not replying to your distributor. Often a call direct from the vineyard can help move things along.

Results

The Ridge estate has increased its presence in London’s restaurant by a factor of 2 using Wine Services’ listings. These visits helped to solidify the relationship with loyal customers and opened a lot of doors for local distributors to reference their wines. The brand is now distributed in 128 gourmet restaurants in London, making it the leading American brand.

Cas pratique suivantHow can you win new points of sale?