How can you win back lost points of sale?

Winning back lost points of sale is part of your brand’s sales cycle. Your agents/wholesalers need to do this regularly to enable you to maintain the volumes of sale from previous years, along with a high level of visibility.

Comment reconquérir des points de vente perdus ?

Problem

It is probable that your wines being “delisted” is due to several factors on the ground.

The sommelier/wine merchant changes or the importer no longer gets along with the restaurant for various reasons.

The agent or importer doesn’t have the time to check the cards where your wines have disappeared and doesn’t realize it… There may be many reasons for this, but you can influence the win-back process, even from a distance!

Solution

Thanks to the Wine Services platform, you can select all your lost accounts very simply in order to provide your agent/importer with precise information and help them start to win them back with a pre-defined road map.

Results

After a few months’ work, a second Grand Cru of Bordeaux (confidential data) managed to win back its wine placements in 24 points of sale that had been lost on the New-York market by following the Wine Services lists. A win-back of 46% of all points of sale which enabled the past volumes to be re-established and a high level of visibility to be maintained for the brand.

Cas pratique suivantHow can you guarantee high visibility on the markets?